The launch ceremony of "Bright Start Maternity Package" was held in Qixingguan District, Bijie City

On March 11, 2022, the launch ceremony of "Bright Start Maternity Package" was held in Qixingguan District People's Hospital, this event was hosted by CDRF and supported by Guizhou Provincial Health Commission, Bijie Municipal Health Bureau, Qixingguan District People's Government and Qixingguan District Health Bureau. The project is supported by Dunhe Foundation.

The Bright Start Maternity Package program aims to increase the completion rate of prenatal check-ups in pilot areas and prevent high-risk maternal and childbirth defects. By providing products that can be used by mothers and newborns, explore a set of products for the low finished product and high-quality daily necessities combination, designed to cover child safety, child development, maternal and child health, etc., to encourage pregnant women to attend regular birth check-ups, promotes the newborn care and postpartum care, improve the quality of life of rural households, and spread the concept of safe, healthy and scientific life.

"Bright Start Maternity Package" contains 9 products and one instruction manual: 1) 7 sets of clothing; 2) 3 pairs of socks; 3) baby blanket; 4) bath towel; 5) teether rattles; 6) papaw ointment; 7) breastfeeding apron; 8) anti-choking test bottle; 9) cloth book.

Cai Jianhua, a senior adviser of China Development Program in CDRF, said the “Bright Start Maternity Package” was designed with the safety, hygiene and development of infants in mind.

Ma Lifei, deputy head of Qixingguan District people's Government, said the distribution of packages was preconditioned by five maternity checkups required by the national public health service, also helps reduce the risk of birth defects and reduce the number of high-risk mothers.

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